Introduction

This Privacy Policy explains how MyBloom Limited and our other companies (“MyBloom” or “we” or “us”) follow privacy laws such as the General Data Protection Regulation (“KVKK”), the TR KVKK, and any other laws that protect your personal data. It also describes how MyBloom collects, stores, uses, and shares personal data from you through the MyBloom mobile application, the MyBloom Period & Ovulation Tracker application (the “App”),* and the MyBloom.health website (the “Website”), including all subdomains, products and services (together, the “Services”). 

MyBloom is a app registered in the TR and the registered data controller of the Services.

We may update this Privacy Policy and any addendums from time to time. We review them at least once a year and make updates if needed to ensure they remain accurate. If there are material changes to this policy that we need to tell you about, we will let you know by email or through the App. 

The latest updates to this policy are available on our Website and in the App.

Personal data we collect from you 

We collect personal data about you when you use the Services. This can come directly from you or from other sources and third parties. 

Personal data you provide to us directly:

General information: When you sign up for our Services, we collect personal data like your name, email, birth month and year, password, location, time zone, and language. Based on how you use the Services, we may also infer your sex or gender.

You can also enter your first name or a preferred name. This is completely up to you and won’t impact your use of the Services if you choose not to provide it.

Well-being: When using our Services, you may enter personal data (including ‘special category data’ as defined in the TR KVKK) about yourself, such as your weight, height, BMI, body temperature, and menstrual cycle details. If you enable pregnancy mode, you can also input and track pregnancy-related information. You may log symptoms linked to your menstrual cycle, pregnancy, perimenopause, or menopause, as well as general health and well-being. This can include details about your sex life, physical and mental health.

Third-party services (including wearables): With your permission, we can connect to third-party services like Apple HealthKit and Google Health Connect. This allows us to automatically import your health and activity data into the app, so you don’t have to log it yourself. The imported data may include fitness activities, weight, height, BMI, calories burned, heart rate, steps taken, distance traveled, body temperature, sleep patterns, and other activity details.

This information helps provide insights into your activities and improves our ability to predict your cycle. We process this data to enhance the App’s features and functionality.

Importing data is subject to the privacy policies and terms of Google Health Connect and Apple HealthKit. If you use a wearable device to connect to MyBloom, please review its terms and privacy policies as well. Your device provider may collect usage data for its own purposes, such as improving its services.

Personal data we collect automatically:

When you use the Services, we may automatically collect certain information:

Device information: device model; information about the operating system and its version; unique device identifiers; enabled device accessibility features (e.g., display features, hearing features, and physical and motor features); mobile operator and network information; device storage information or version of your device system. 

Location information: IP address for an approximate location; country; time zone or information about your mobile service provider. We do not collect your exact location. We only use location details for the reasons listed below.

Data about your use of the Services, including: frequency of use; areas and features of the Services that you access or use or engagement with features.

To collect this and other information, we may use cookies and other similar technologies.

Data from external sources: We may receive your personal data from third parties. For example, they may provide additional information to enhance your existing data, personalise your experience, and support analytics and statistics.

 

How we use your personal data

Depending on which features of the Services you use, we will process your personal data based on one or more of the following legal bases (we have included some examples):

Your consent: you can give us permission to process your health data to provide the Services.

To fulfill our contractual obligations to you in order to provide the Services to you: we may process your personal data to fulfill our contractual obligation to you for activities such as management of your MyBloom account and other administrative purposes.

Legitimate interest: we may process your personal data based on our legitimate interests in order to manage our Services better. For example, we may use your personal data in order to: 

Identify and fix bugs; Determine genuine user interaction with the Services (rather than bots); Monitor the App and analyze its performance and reliability; Conduct vulnerability scanning to protect the security of the Services; and review aggregated App usage trends.

Legal obligation: We may be obligated to process some of your personal data to comply with applicable laws and regulations.